The Apple iPod is one of the most profitable pieces of new technology out there. And while it was a great idea that answered the needs of music lovers everywhere, the iPod’s continued success is in part of multimedia advertising. On multiple different formats Apple has advertised its product pushing the iPod to new and old crowds alike.
IPods can seemingly do everything nowadays, however they can’t sell themselves. Apple has successfully advertised iPods on all formats, including computers, television, internet, podcast, movies and even on billboards. With widespread advertising like this it’s no wonder that it has become a rarity to find someone who doesn’t own an iPod.
Advertisements fill websites online, and iPods can be ordered from various sites. When you buy anything from Apple they take advantage of that connection and open you up to new and other products you may be interested in buying as well. Apple can even send you emails alerting you of sales and keeping you up to date on the latest version of the iPod. IPod has also launched a successful advertisement campaign on television sets that are watched by millions of kids. The commercials make iPods out to be popular and a needed commodity, that is on the cutting edge of technology. Advertisements in magazines and on billboards show the sleek design and capabilities of the iPod that keeps getting smaller while containing more and more music. IPods even make appearances in feature films, surly in the hands of a young celebrity using the stylish and sleek device.
All of these advertisements find their ways in front of teenagers and young adults. Apples target audience is anywhere from 12 to 25, the young crowd who can ask their parents or use their own money to purchase an iPod. They know that this is the crowd that is willing and able to buy an iPod to store their music. With their strategic advertising kids not only think, but they know that having an iPod is necessary and is the cool thing to do because everyone has one. With trends like this, the iPod is not likely to lose any of its popularity in the years to come.
